E-Book Tidal Wave: The Future Has Arrived
Posted on May 21, 2010 by Jeffrey Newman
The e-book digital revolution is sweeping the world and altering the playing field for the book industry disrupting the traditional publishers who have dominated for a century. Electronic books comprize only 5% of the market today but are accelerating exponentially. By the end of 2012 digital books will exceed 25% of unit sales and another 25% sold on line which means roughly half of sales will be on the internet. Some are projecting that books stores will follow the music stores which closed en masse when consumers began downloading music digitally. With the arrival of Apple’s IPad the potential for downloading any book available became a reality. The consumer stands to gain with the price of on-line books being only a fraction of hard copies.