Archive for the Ideas that stick Category

BOOK REVIEW 2011: IDEAS MADE TO STICK

Posted on December 24, 2010 by

My book reviews last year were almost all fiction–my first love. This year, probably deriving from the pragmatic issues of our time, I read some non-fiction books, one of which stood out. It is WHY SOME IDEAS SURVIVE AND OTHERS DIE: MADE TO STICK by Chip Heath and Dan Heath. What the Heathi point out […]

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