Google: Glimmer of a Soul?

Posted on January 13, 2010 by

GooglebaibaiFollowing on the heels of Google’s announcement that it may pull out of China, Joe Schoendorf, a Partner at Accel Partners, a Silicon Valley venture capital firm told the New York Times “Google has Microsoft on the ropes, and China is arguably the world’s most important market outside of the U.S. You don’t walk away from that on principle.”  Mr. Schoendorf may be missing a critical point in long term corporate strategy. If Google is bold enough to take a stand now and close its operations in China, it will serve the establish the company as a leader on the world stage, placing it ahead of any other company in helping to formulate policies dealing with human rights and other legal issues. China, with its expanding role as a global economic power, has had few challenges by corporations or government intervention. Here we have the first glimmer of Google’s soul–what the company is at its heart. This will not be lost on consumers long term. Even publicly traded corporations cannot make decisions based solely on the best interests of its stockholders. Google would go a long way in establishing itself as the visionary company of our time if it pulls out of China. Other companies would do well to watch and do the same. The global arena of nations and companies cannot allow China to breach internation laws and human rights as it wishes. Th e long term ramifications to this are unthinkable, as China gains further strength. If Google wants to take its place as the greatest company in the world, surpassing Microsoft, it should stake its moral ground now.

Comments (1)


  1. Miss Opinionated says:

    An interesting perspective, Mr. Newman. I hope you are right that Google does choose to take the moral high ground. Time will tell.

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