SOCIAL MEDIA TRENDS eREADER EXPLOSION

Posted on December 8, 2009 by

iliad2According to Forrester Research, one of the major successes in social media in the near future will be the breakout of sReaders for books, magazines, newspapers and other publications. There are a number of reasons why eReader sales ar gorwing faster than expected including lower prices, more content availability and lots of media buzz. In addition, new technology for eReaders is about to burst on the scene in the form of a whole newe generation of tablet PC’s from Apple, Microsoft and others making use of E Ink and LCD screens. In 2009, eReader sales in the U.S. were about 2 million units. Sales in the U.S. in 2010 are expected to be beyong six million units, three times as many! Competition among many companies is expected to enhance design and technology and lower the price. Content developers should also benefit.

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