Posted on December 14, 2009 by

sherlockThis tidbit of creative thinking was found on the site of Jonathan Nguyen, who works in PR andcrises management. He saw a news story about George Sodini, who murdered three and wounded nine others in a Pennsylvania gym before killing himself. Sodini had talked about his plans on his blog, as have many others. Now, there are social media monitoring tools such as Radian6 which can read and listen to conversations on the web, including the blogosphere via an heuristic analysis engine. It is used sometimes to protect brands from disparagement and to guage sentiment on products. The questions raised is whether it could be modified to watch for potential homicidal or suicidal acts? Outstanding lateral thinking Jonathan! Present uses of social media are rudimentary and limited.

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