SOCIAL MEDIA PREDICTIONS FOR 2010

Posted on December 14, 2009 by Jeffrey Newman

Social media has become the subject of a lot of writing and discussion and its hard for someone not in the field to get a sense of the realistic trends for the coming year in this arena. Here is what I have come up with for social media predictions (probable trends) for 2010; 1) New kinds of searching on the internet will evolve. Instead of going to sites like Google, users will receive customized search results in the context of what they are currently doing (similar to Amazon only more broadly applied). So, if you are researching travel plans, you will be sent links and summaries rirectly related to the topic. If you are researching an illness, you will be sent articles and summaries of studies closely on point, automatically; 2) Social media interaction on mobile devices will skyrocket, especially as tablets come on the market next year; 3) Augmented reality will continue to emerge in the form of applications on mobile phones and tablets which superimpose computer-generated info like instructions or labels or pricing over real world data; 4) Facebook will continue to grow in popularity and will come into greater use as a business networking device like Linkedin, only with more flexibility and less rigidity. In addition, Facebook will become a repository of directory information to find stuff; 5) Twitter will also continue to expand, as will the development of more uses for it including the immediate distribution of critical news and information to users on a highly customized format. Twitter will evolve quickly from its present use as a fun tool to an essential one.